Professional Master in Digital Marketing - MKD
Level
Professional Master
Prerequisite
Bac+3 and plus
Credits
120 ECTS
Duration
4 semesters
Study mode
Initial training / Full time
- Probabilité et Statistique
- Analyse Statistique
- Analyse Comportement du Consommateur
- Marketing Stratégique Opérationnel
- Atelier de Programmation (R-Python)
- Management Stratégique et Transition Digitale
- Management de Projet : Fondement Technique
- Communication Digitale
- Recherche Marketing
- E-Business
- Anglais I
- Efficacité Professionnelle et Développement Personnel
- Séminaire Métiers I
- Droit du Numérique
- DD & RSE
- Projet Intégré I
- Web Marketing
- Marketing Mobile
- Technologie Web
- Infographie et Web Design
- Social Media Marketing
- e-CRM
- Management des Systèmes d’Information
- Anglais II
- Compétences Personnelles et Relationnelles
- Séminaire Métiers II
- Projet Intégré II
- Développement Web
- Introduction au Big Data
- Web Analyses
- Analyse de Données Marketing
- e-merchandising
- e-commerce
- Politique de Référencement
- Management Interculturel
- Anglais III
- Préparation & Insertion à la Vie Professionnelle
- Séminaire Métiers III
- Design Thinking
- Projet Intégré III
- Gouvernance des Données Personnelles
- Stage en Entreprise (PFE)
Presentation
Admission
Mobility
Videos
Presentation
The aim of the Master Digital Marketing is to train marketing and communication specialists who can support companies in their digital transformation processes.
Skills
- Prepare the contents of the communication (Benchmarking, monitoring, collection, evaluation, etc.).
- Develops and administers an editorial line of publications, content, messages and communication materials.
- Define communication policy and budget communication actions.
- Identify innovation/design techniques and processes.
- Understand the specificities of web-related technologies.
Jobs
- Responsible for web communication
- Communications Manager, Communications Advisor, Social media Manager
- Expert on digital media
- Digital media content artist, Reputation manager, Webmaster, Web Content Specialist
- Multimedia Content Designer
- Marketing Manager, Marketing Assistant, Marketing Consultant, etc..
Activity area
- Digital service
- Consultancy firms
- Communication agencies
- Banking & Insurance
- Commerce & e-commerce
- Telecommunications
- Etc
Internship
The end-of-studies internship, an integral part of the Master in Digital Marketing courses lasting from 4 to 6 months, is a time of improvement in the training course, it allows the student to discover the professional world and apply the knowledge acquired during training.Subjects per semester
- Probability and Statistics
- Statistical analysis
- Consumer Behavior Analysis
- Operational Strategic Marketing
- Programming Workshop (R-Python)
- Strategic Management and Digital Transition
- Project Management: Technical Foundation
- Digital Communication
- Marketing Research
- E-Business
- English I
- Professional Efficiency and Personal Development
- Business Seminar I
- Digital law
- Sustainable Development & corporate social responsibility
- Integrated Project I
- Web Marketing
- Mobile Marketing
- Web technology
- Infographics and Web Design
- Social Media Marketing
- e-CRM
- Information systems management
- English II
- Personal and Relational Skills
- Business Seminar II
- Integrated Project II
- Web development
- Introduction to Big Data
- Web Analysis
- Marketing Data Analysis
- e-merchandising
- e-commerce
- SEO Policy
- Intercultural management
- English III
- Preparation & Integration into Professional Life
- Trades III seminar
- Design Thinking
- Integrated Project III
- Governance of Personal Data
- internship (project graduation)
Admission
Terms of Access :
Access in M1 :
The Professional Master Digital Marketing is aimed at graduates with a Baccalaureat + 3 level (Bachelor in management sciences, Marketing, IT or management IT, or equivalent).
Access to M2 :
Passing to M2 level requires validation of the modules of M1.
Access to the Professional Digital Marketing Master will be possible for students from the above-mentioned training courses, after a pre-selection which is made at the ESB level via the admission test.
Registration fees per year :
7 100 DT HT + 7% de TVA = 7 597 DT TTC
The registration fees corresponding to a price list are payable in two installments: a first at registration and a second before January 15 of the following year.
Mobility
ESB offers its students the opportunity to obtain a double degree thanks to its partnership network :
Institut Mines-Télécom Business School
Dual degree course to obtain : The Professional Master MDSI from ESB and the Master of Science International Management or Business Management from IMT-BS.MBS Montpellier Business School
Bi-diploma course (16 months) to obtain :The Professional Master MDSI of ESB and the Master of Science in one of the following disciplines :
- International Business
- Finance
- Global Business
- Digital Management
Emlyon Business School :
International semester: for students who have validated their master’s M1 at ESB. Specialized Masters: “Entrepreneurship”, “Financial Engineering”, “Marketing & Management of Services” for graduates with a Masters in BSE.Sup de Com Lyon
Double -diploma course (16 months) to obtain : The Professional Master MKD from ESB and the Professional Master in Communication Management from the Superior Communication School Sup de Com.Videos
You have questions ? Need help ?
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Email : contact.esb@esprit.tn
Phone : +(216) 70 168 700
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